Vintage photo of the original Tire Discounters building with classic cars parked outside and signage for Dunlop Tires and Sentry Savings.

About Us

Redefining customer service in the tire industry.

Tire Discounters associate assisting a customer with tire selection in-store, surrounded by labeled tire options and display wheels.

redefining customer service in the tire industry

Our mission, above all else, is to serve people and provide safety.

We are dedicated to delivering a "wow" experience to our customers and team members, with a commitment to always do the right thing. That’s why we’ve led the industry in customer-driven innovations since our founding in 1976.

Not to Brag, But...

If you’re looking for all of these benefits and services in your neighborhood tire store, we’re the only game in town:

• FREE Alignment when you purchase ANY 4 tires with installation

• FREE Lifetime Tire Maintenance with installation (Includes: rotation, balancing, and inflation)

• Factory scheduled maintenance and repair by ASE-certified technicians

• Lifetime Tire Maintenance with any tire purchase, even if you just buy one tire

• Lifetime valet air top-offs 

• Premium installation 

• Huge selection of amazing tire brands

• State-of-the-art computerized service equipment

• Over 450,000 tires and wheels in stock with mostly same-day installation

• All-inclusive pricing - what we quote is what you pay

• We use recycled rubber, recycled oil, and lead-free wheel weights

• Clean lobby, comfortable waiting rooms, and complimentary store Wi-Fi

• Region's largest custom wheel outlet 

• ASE EV safety trained technicians in service centers

• CARFAX 2025 Top Rated Service Center

Vintage photo of a mechanic in a blue uniform near a Dunlop Tires sign, assisting two people with a car trunk open roadside.

We Have Humble Beginnings - Very Humble

The minute Chip Wood opened the doors to the first Tire Discounters, he began raising the bar for the tire business.

He brought a sorely needed higher standard of integrity to the business. 40+ years ago, each and every tire dealer lured people in with a low tire price and then charged extra for essential services like mounting and balancing. Some even charged for each individual wheel weight used for tire balancing! Not a very honest approach, is it?

So, Chip decided to follow his instinct and focus on transparency in pricing in tandem with a higher standard of service. People loved it. And that’s the simple reason why we do what we do. Our founder’s higher standards still inform every single service and sale.

Tire Discounters family members, standing in front of store sign reading “Family Owned and Operated,” highlighting the brand’s family-run values.

Meet the Family

Chip’s children are carrying on the traditions of their father in our family-owned and operated business.

Chip puts it this way: “All their lives, Steven, Anna and Evan have been watching me handle my customers and their cars with care and respect. I can’t think of anything more rewarding than entrusting my sons and daughter to continue with my customer care, and funny enough, in many cases for the sons and daughters of the very customers I helped!”

Thanks Chip. (And we’d say that even if you weren’t the boss.)

Our Brands

Today, the Tire Discounters family of businesses includes:

Who Writes those Signs?

That’s a question we get A LOT. Putting up “goofy” messages all started with our founder’s younger brother, Chris Wood.

Around 1978, Chris, about 16 at the time and kind of a smart aleck, would help out Chip at the store after school. They had a rental sign out front, and Chip would put up sales or specials. That’s what everyone did with these types of signs. Except Chris.

One day when Chip was busy helping customers, he asked Chris to change the sign. Boy did he. “THE BOSS SAID CHANGE THE SIGN SO I DID”. Well, people weren’t used to seeing that kind of goofy message on a sales sign. And that’s when the honking, thumbs-up signals and phone calls started. People loved it.

For the next 20 years or so, Chip wrote the signs himself. And when you change them twice a week, that’s a ton of signs. Nowadays, it’s very much a group effort. All we want to do is put a small smile on people’s faces as they drive by. And yeah, sometimes some of us don’t understand them either!

Phantom Tire Buyer dressed in glasses, blue shirt, and red cape—representing trustworthy auto service professionalism.

Who's the Phantom Tire Buyer?

Well, the Phantom Tire Buyer will be the first to tell you, he has a secret identity. So, it’s hard to say who he is exactly, but we did a little digging. Here’s what we know for sure:

Sometime around the millennial year, a stranger began appearing at tire stores that did not include free alignment with 4-tire installation. He was passionate about the importance of alignment and often caused somewhat of a scene with his righteous protestations. Some felt that his choice of costume belied the seriousness of his mission, however. The Phantom Tire Buyer would often hear things like: “Hey, what’s with the stupid cape and glasses?” or “Hey, your cape and glasses look really stupid.”

As the years went by, Tire Discounters remained the only tire store that earned the Phantom Seal of Approval. He became a frequent visitor at Tire Discounters locations, which caused some to speculate that the Phantom Tire Buyer’s secret identity might be none other than Chip Wood, the founder and owner of Tire Discounters. But, as the Phantom often reminds us, that’s impossible because Chip Wood doesn’t wear glasses. We do know that the Phantom Tire Buyer knows Chip, though, from references to conversations with “my good friend, Chip Wood.” A Phantom hotline between the Phantom and Chip has also been mentioned in passing.

CARFAX fox mascot on blue background holding a trophy, symbolizing trusted vehicle history reports for used car buyers.

Our Awards

We're proud of our stores— but it’s even better when our customers are.

We’ve been named a CARFAX Top-Rated Service Center for 6 years straight.

Fun Facts

• Headquartered in Cincinnati, OH with locations in OH, KY, IN, TN, GA, NC, VA, and AL.

• Established in 1976 with a single one-bay store

• Still led by founder Chip Wood

• Over 200 stores (and growing)

• Three distribution centers: Sharonville, OH; Mt. Juliet, TN; Atlanta, GA

• 40,000 sq/ft training facility in Sharonville, OH

• Member of AMRA and NAFA; honors all major national accounts