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The Diary of the Phantom Tire Buyer #61:

Posted on

A Web Log about Service while you sleep from A Phantom Tire Buyer with a Secret Identity

Dear Diary, 

I have a neighbor, Mr. Worley, who it seems is always working.  Often, I’ll see him at the crack of dawn driving into work – and then will have the chance to wave at him once again when I’m taking my late evening constitutional.  

Then, just last night, I noticed that his right front tire was beginning to wear unevenly:

“Excuse me, Mr. Worley, but I believe you need to go see out friends at Tire Discounters straightaway!”

“Oh hiya Phantom!  Yeah, I thought you might notice that uneven wear on my right front tire.”

“Indeed!”

“See, problem is, I haven’t had the time to go see Mike at Tire Discounters.  I work a LOT.”  

“Hmmm.  Tell me, did you happen to see the latest flyer entitled ‘What’s New at Tire Discounters’ that I pass around the neighborhood on a bi-weekly basis?”

“Oh, of course!  But I only had time to skim it.”  

“Well, shame on you then.  Miss a paragraph/miss a lot!  It happens that the first article highlighted Tire Discounters’ latest customer convenience:  Service While You Sleep!”

“Huh?” 

“Just drop your vehicle off in the evening, and in the morning – it’s done!”

“Wow!  At any store?”

“Well, right now it’s only available in Cincinnati and Columbus, but it’s spreading fast!”

“No wonder.  What a great idea!  Service While I Sleep!” 

“Perhaps you’ll pay more attention to my next mimeographed copy of ‘What’s New at Tire Discounters!’”

“Uh, Phantom?”

“Yes?”

“Hardly anybody in the neighborhood reads that.  I mean, we like Tire Discounters and all, but…”

”Oh, but think what you’re missing!  I’ll keep at it though.  Stay tuned for my next issue, soon to arrive at every house on our fair street!  Spoiler alert:  the lead article goes into great detail about the importance of proper alignment!”

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

This is how many layers of rubber and other materials are in the tire.  

The measurement, in inches, from rim flange to the other rim flange. 

The maximum width of a wheel that a tire can be put onto. 

The minimum width of a wheel that a tire can be put onto.  

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

This is how much weight a tire is rated to hold.

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  


National accounts and local fleet not included.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 

 

 

Mounting & Balancing  $76

Lifetime Rotation and Balancing $600*

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Tire Repair**  $100

TOTAL = $800


*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.

Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires.