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Tire Discounters Restructures Leadership Team to Match Rapid Growth

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New Leaders Position Company To Innovate And Scale Faster Expansion

The auto industry hasn’t seen such a flurry of innovation since the first Model T rolled off the assembly line.  Tire Discounters, the nation’s 7th largest independent retail tire and automotive services company, is rolling out more stores than ever, on top of technology enhancements designed to improve its already award-winning customer service. 

Over the past year, Tire Discounters has been upgrading its digital platforms with projects such as a new warehouse management system, new learning management system, new phone system, and new point of sale software. Since Chip Wood opened the first store in 1976, Tire Discounters has grown to 116 stores and 1200+ employees in 6 states.  The company has doubled its number of stores since 2011 and is continuing to expand its footprint in both new and existing markets.

We’ve completed the first phase of our technology upgrades. We’re now realigning our leadership team to streamline responsibilities and maximize the efficiencies we’ve gained with over the past year.

- Crissy Niese, SVP, Chief Customer Officer

As we grow in stores, our leadership team is also adapting to meet the needs of our employees and business strategies. We can’t achieve future years’ objectives with previous years’ efforts. We are evolving, adapting and getting in front of what is coming. It’s such an exciting time to be at Tire Discounters.

- Jamie Ward, President

I’m excited about the changes to our Sales and Operations teams.  The folks we’ve assembled are more experienced than any I’ve ever seen.  We’re scaling up the team to provide best-in-class support as we continue to grow our footprint across the Midwest and Southern United States.

- Charles Curlee, Vice President Retail Sales

Meet Our Management Team:

David Cahill assumes the newly established role of Director of Training, Research and Development. David, who joined Tire Discounters at the end of 2018, is an experienced market leader, ASE Master Technician, and automotive training professional with over 25-years of automotive experience.  David’s responsibilities will include expanding the training program and leading future innovation.

Chris Albertz, 17-year TD Veteran was promoted in March to Purchasing Manager to help identify and incorporate new systems for improving merchandising and other store focused solutions.

Dave Chirello is promoted to Division Director of Sales. Dave, a 25-year veteran of the retail automotive repair industry with experience leading markets across the south, will oversee sales and operations in AL, GA, TN, and KY.

Eldon Riggs, is named Director of Retail Operations and is responsible for the new Indianapolis expansion, opening 7 stores currently under construction over the next 2 months. Eldon joined last year after more than 25 years building and growing the formerly family-owned Indianapolis retailer Tire Barn.

Aaron Eck, Jim Phillips, George Reynolds, and John Ross, all recently joined as field leaders. The addition of these new field managers will position Tire Discounters for success as it opens 19 stores over the next 12 months, an even faster pace than recent years.   The new field leaders, with 90+ years of collective multi-unit automotive experience, will be supporting and leading new and existing markets including Dayton, OH; Huntsville, AL; and Knoxville, Tennessee.

Brandon Grubbs, a seasoned Tire Discounters leader with over 9 years of Tire Discounters experience assumes the new position of Director of Commercial Sales and Service.  Grubbs will lead business development for the Northern and Southern Divisions.


The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

The total width of the tire, including any raised features on the sidewall. 

This is how many layers of rubber and other materials are in the tire.  

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



The measurement, in inches, from rim flange to the other rim flange. 

The maximum width of a wheel that a tire can be put onto. 

The minimum width of a wheel that a tire can be put onto.  

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

This is how much weight a tire is rated to hold.

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.