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Tire Discounters Enters Indianapolis Market With a Training Center

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Excerpt from the article "Tire Discounters Enters Indianapolis Market With a Training Center" by Modern TIre Dealer, May 15, 2019. To read full article click here.

Tire Discounters Inc. has six stores under construction in a new market — Indianapolis — and it has opened one that will both serve retail consumers, and also serve as a training center for the company's new employees in the capital city.

The store and training center in the suburb of Greenwood is designed to serve as a hub for employees before they are permanently placed at one of the company's upcoming six Indianapolis stores. The store is staffed with full-time, experienced sales and service team members.

“It’s important to us that our new neighbors have the opportunity to meet our team,” says Charles Curlee, vice president of sales.

The company also is working to build its name recognition in its newest market. In January it adopted a stretch of the eastbound lanes of Interstate 70, vowing to keep it clear of the debris that can lead to flat tires.

Tire Discounters is promoting its customer perks, such as free alignment and lifetime balancing and rotating with a standard four-tire purchase. Plus there are courtesy safety inspections and one year of roadside assistance with every tire purchase. The company also is working with AutoZone to host free vehicle safety events.

“We always try to go above and beyond for our neighbors," says Crissy Niese, chief customer officer. "Our free safety inspection events include free wiper blade replacement to ensure proper visibility during rain, free tire pressure checks and top offs, tread depth checks. We’re also going to have some fun giveaways to remind our customers that tire safety should always be top of mind."

The events are promoted on each store's Facebook page.

“Tire Discounters is dedicated to keeping our customers safe on the roads," says Curlee. "We’re doing these events because we want our customers to remember that inspecting their vehicles for signs of wear, especially their tires, should be on their regular maintenance list. If it’s not, bring it by any time, and we’ll inspect your vehicle for free."

Tire Discounters is tied for No. 7 on the Modern Tire Dealer 100, the list of the largest independent tire dealers in the country.

Here's a roundup of Tire Discounters' entrance into the Indy market:

Retail training store:

1285 US N. 31, Greenwood

Stores opening this spring:

1435 Mundy Dr., Noblesville

375 S. Perry Rd., Plainfield

9150 Michigan Ave., Indianapolis

Stores opening this summer:

7355 E. 96th St., Indianapolis

6460 Center Dr., Whitestown

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

This is how many layers of rubber and other materials are in the tire.  

The measurement, in inches, from rim flange to the other rim flange. 

The maximum width of a wheel that a tire can be put onto. 

The minimum width of a wheel that a tire can be put onto.  

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

This is how much weight a tire is rated to hold.

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  


National accounts and local fleet not included.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 

 

 

Mounting & Balancing  $76

Lifetime Rotation and Balancing $600*

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Tire Repair**  $100

TOTAL = $800


*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.

Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires.