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National Leader In Retail Tire And Automotive Services Recommits To Hometown.

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Tire Discounters announces new headquarters, hires new CIO, and accelerates growth in fast-paced industry.


Tire Discounters, the 7th largest independent tire and automotive service retailer in the US, is also one of the fastest growing.  While the company’s recent growth has been primarily in the Midwest and Southern markets, they are staying true to their Cincinnati roots and are opening a new consolidated headquarters in downtown Cincinnati at 200 W. 4th Street.  “I started Tire Discounters by converting an old gas station into my first store.  It wasn’t much to look at, but over time we made improvements, built amazing relationships with customers, and were fortunate enough to expand with more stores in more cities.  As we were looking at where our future headquarters should be, it was an obvious choice to stay in Cincinnati.  It’s our first home, a great community, and will forever be a part of who we are” says Chip Wood, Founder, and Chairman.

The new headquarters building, formerly occupied by the Greater Cincinnati Foundation, will allow the company to consolidate two Cincinnati offices and positions the company for further expansion.  The building offers plenty of room for further growth, especially the growing technical teams led by Tire Discounters new CIO, Chantell Comberger.  Comberger is a seasoned leader with a strong background in retail technology. “Customer demand is increasing for automotive technology solutions like servicing new safety systems and other modern customer digital experiences.  Tire Discounters will remain a leader in technology adoption, so our customers can continue to rely on us as their trusted automotive expert,” says Comberger.  

The company, which has outgrown its space at two existing Cincinnati offices, expects to move employees into the building by the end of 2019.  Employees will move from 1 East 4th Street and offices in Sharonville. The new workspaces will be configured to encourage communication and collaboration across different business functions.  “We’re excited to reunite both of our offices under one roof. The efficiency gains of being in one location will help us provide even better service to our customers” says Steven Wood, Director of Operations.   Tire Discounters will continue to have a strong presence in Sharonville, Ohio, with its distribution center and training facility.  “Our distribution center will remain in Sharonville. The consolidation of employees to our new downtown location will allow us to transform our Sharonville space into a regional hub for our northern markets.  Our training center, Tire Discounters University, will also remain in Sharonville” adds Wood.  

Since Chip opened the first store in 1976, Tire Discounters has grown to 116 stores, 1200+ employees in 6 states.  The company doubled its number of stores since 2011 and is continuing to expand its footprint in both new and existing markets. The company entered Huntsville, AL and Knoxville, TN in 2018, and recently broke ground for its expansion to Indianapolis in 2019.  “Our first Indianapolis store will be open this spring. It’s exciting to grow our business in so many ways. We’re adding new customers, building new stores, and partnering with other family-owned businesses, like our expansion in Dalton, GA last year.  As we grow in stores, our headquarters is also adapting to meet the needs of our employees and business strategies. It’s an exciting time to be at Tire Discounters, in the already fast-paced retail and automotive industries” says Jamie Ward, President.

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

The total width of the tire, including any raised features on the sidewall. 

This is how many layers of rubber and other materials are in the tire.  

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



The measurement, in inches, from rim flange to the other rim flange. 

The maximum width of a wheel that a tire can be put onto. 

The minimum width of a wheel that a tire can be put onto.  

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

This is how much weight a tire is rated to hold.

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.