Phantom Diary Entry #79 & 81 - Skip the Shop
Skip the Shop®
The more I tell people about Tire Discounters’ new Skip the Shop® program, the more I am shocked by their disbelief. Sure, no tire store has ever offered this service before. But need I remind you that Tire Discounters is owned and operated by Chip Wood and his family? (full disclosure – as I may have mentioned in the past, Chip Wood is my close, personal friend) For those of you who were following the tire business in 1997, do you remember anything particularly shocking or revolutionary happening that year? Allow me to remind you that Chip Wood and Tire Discounters introduced FREE ALIGNMENT with standard 4-tire installation!
So why is it so surprising that Chip and his family are once again spearheading an industry-changing initiative? No, the surprising thing to me is that ANYONE would buy tires or have their vehicle maintenance performed anywhere else?
I urge you to try this amazing new service. Tire Discounters will pick your car up, do the needed and authorized work, and return the vehicle to you at your home or office! Oh, and don’t forget about that free alignment with standard installation when you buy 4 tires.
And by all means, tell your friends! Spread the word that Chip Wood and Tire Discounters have done it again!
The other day I was “shooting the breeze” with my close personal friend, Chip Wood, the founder and chairman of Tire Discounters. “PhantMan,” he said to me, (that’s what Chip calls me, he says it’s too hard to say Phantom Tire Buyer with a secret identity) “when we started Skip the Shop®, didn’t you write about it in your blog?”
“Why, yes I did. How’s everything working out?”
“Unbelievable. Unbelievable! We knew people would like it, but we never hoped the reaction would be as enthusiastic as it’s been. I mean everybody loves it.”
“Well, I suppose not everyone is used to the kind of service that Tire Discounters provides, and, well, who would have ever expected a tire store to pick up and deliver your car?”
“Yeah, I gotta admit, the idea seemed a little out there at the time. Skip the Shop®? We come to you, pick up your car, do the work you want to be done and deliver it back to you!?”
“So people like it?”
“They love it! Take a look at this!” Chip then handed me a printout he happened to have with him that contained customer reviews. I asked his permission to list a few of them here…
- Awesome, pick up and drop off was really easy!
- Everything went well. Great new service you guys offer!
- Wonderful service, allowed me to get all the work done without having my impatient little girl waiting in the store, thanks!
- I live alone and it worked out great to have someone come and pick the vehicle up!
- Everything is always good with these guys. Chester offered to pick my truck up for me so I could stay at home with my 2-year-old daughter. They even brought it back to me when it was done!
And that’s just a very small sample my friends. I didn’t pick out a few positives from a mixed bag of reviews. This is a true representation of the customer reaction to Skip the Shop® at Tire Discounters! Wow, just wow.