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Phantom Diary Entry #79 & 81 - Skip the Shop

Phantom Tire Buyer Diary

A Web Log from A Phantom Tire Buyer with a Secret Identity

Skip the Shop®

Phantom Tire Buyer with a Secret Identity

Dear Diary,

The more I tell people about Tire Discounters’ new Skip the Shop® program, the more I am shocked by their disbelief.  Sure, no tire store has ever offered this service before.  But need I remind you that Tire Discounters is owned and operated by Chip Wood and his family?  (full disclosure – as I may have mentioned in the past, Chip Wood is my close, personal friend)  For those of you who were following the tire business in 1997, do you remember anything particularly shocking or revolutionary happening that year?  Allow me to remind you that Chip Wood and Tire Discounters introduced FREE ALIGNMENT with standard 4-tire installation! 

So why is it so surprising that Chip and his family are once again spearheading an industry-changing initiative?  No, the surprising thing to me is that ANYONE would buy tires or have their vehicle maintenance performed anywhere else? 

I urge you to try this amazing new service.  Tire Discounters will pick your car up, do the needed and authorized work, and return the vehicle to you at your home or office!  Oh, and don’t forget about that free alignment with standard installation when you buy 4 tires. 

And by all means, tell your friends!  Spread the word that Chip Wood and Tire Discounters have done it again!

Dear Diary,

The other day I was “shooting the breeze” with my close personal friend, Chip Wood, the founder and chairman of Tire Discounters.  “PhantMan,” he said to me, (that’s what Chip calls me, he says it’s too hard to say Phantom Tire Buyer with a secret identity) “when we started Skip the Shop®, didn’t you  write about it in your blog?”

“Why, yes I did.  How’s everything working out?”

“Unbelievable.  Unbelievable!  We knew people would like it, but we never hoped the reaction would be as enthusiastic as it’s been.  I mean everybody loves it.”

“Well, I suppose not everyone is used to the kind of service that Tire Discounters provides, and, well, who would have ever expected a tire store to pick up and deliver your car?”

“Yeah, I gotta admit, the idea seemed a little out there at the time.  Skip the Shop®?  We come to you, pick up your car, do the work you want to be done and deliver it back to you!?” 

“So people like it?” 

“They love it!  Take a look at this!”  Chip then handed me a printout he happened to have with him that contained customer reviews.  I asked his permission to list a few of them here…

  • Awesome, pick up and drop off was really easy!
  • Everything went well.  Great new service you guys offer!
  • Wonderful service, allowed me to get all the work done without having my impatient little girl waiting in the store, thanks!
  • I live alone and it worked out great to have someone come and pick the vehicle up! 
  • Everything is always good with these guys.  Chester offered to pick my truck up for me so I could stay at home with my 2-year-old daughter.  They even brought it back to me when it was done!

And that’s just a very small sample my friends.  I didn’t pick out a few positives from a mixed bag of reviews.  This is a true representation of the customer reaction to Skip the Shop® at Tire Discounters!  Wow, just wow. 

Skip the Shop badge

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

This is how many layers of rubber and other materials are in the tire.  

The measurement, in inches, from rim flange to the other rim flange. 

The maximum width of a wheel that a tire can be put onto. 

The minimum width of a wheel that a tire can be put onto.  

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

This is how much weight a tire is rated to hold.

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



Mounting & Balancing  $76

Lifetime Rotation and Balancing $600*

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Tire Repair**  $100

TOTAL = $800

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.

Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires.